1950s vs Today: Coffee



I attended a Chamber of Commerce networking event in my town the other day and someone mentioned that Starbucks is coming. I've never been a fan, mostly since I think their coffee is over-roasted and over-rated. I first drank it in Seattle in 1990 and that was the last time! Also, "Percs give me perks"  has something to do with it. So my first reaction was: "Oh no!" Then I realized my faux pas and added: "But yay, new business in town!" Anyway, this isn't a business blog so without delay, here is another 1950s vs Today themed post!

The first image in this ad from Pan American Coffee Bureau is of morning coffee made at home, enjoyed with someone, presumably a spouse, served in ceramics at the table and consumed black. Today most people drink their morning coffee without company present in a cup that's either disposable or plastic, has lots of cream, liquid or whipped, sugar and artificial flavoring. The former costs a fraction of the latter latte.

The second photo is of a coffee break with a neighbor ("your husband's probably having coffee at work.") The ladies are having some cream and sugar but nothing resembling a sundae on top! Today many of us work outside the home and people aren't as neighborly as they once were.

The third photo states that good coffee makes good eating- that it's a nice compliment to lunch. Also, like the former two images, there are two cups so again coffee is a social affair (so more time talking is less time eating!) Today most people believe coffee makes good eating, only it's high calorie and between meals. So we have our high calorie "coffee" and dessert-like "treats" between breakfast, lunch and dinner.

Have you considered how your coffee habit, if you have one, might be influencing your calorie consumption?

Comments

  1. Oh no, Averyl! I hope the other Chamber members know you a little so they understand the context of your reaction.

    I was just re-thinking my coffee "habit" today. Funny you posted this. I usually drink a cup or two of decafe coffee made in a Keurig and add flavored organic half and half. I love this but I've noticed that a few times in the past couple of weeks I've had what I felt was a blood sugar issue- racing heart (this is decafe so it's not the caffeine), sweating, lightheadedness, and physical weakness. The symptoms are relieved within about 20 minutes of eating something small- like fruit or a handful of nuts. My mom was a diabetic and this is what she said she felt like when her insulin was too high. This is scary, despite my blood sugar tests being normal at my physical every year.

    So as much as I love my organic vanilla flavored half and half I think the sugar isn't working for me when I have more than one cup. I'm planning on using up my little carton, one cup at a time, and then buy no more. Clearly my body is saying "NO!" I gave up Coke for the same reason but I never drank it all that much so it wasn't a big deal.

    I do on occasion have a Starbucks Frappicino- a tall, decafe, with soy milk. Not a grande, even though the barista often looks at me in disbelief and clarifies the size. (I'm tempted to say, "No. The tall is fine. I don't want to BE grande!!" Ha ha.) This is a treat. Not a daily one though- about every few weeks or once a month.

    As for how my coffee influences my eating- well I obviously eat unexpected calories if I have a blood sugar reaction. I also notice that I have the coffee when I want something sweet.

    Interesting post, Averyl!

    Sarah H.

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    1. Hi Sarah! It's great that not only are you paying attention the way what you consume affects you afterward but that you're taking steps to eliminate what has a negative impact on you....even if it tastes good in the moment. :)

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  2. Great post! I actually do enjoy my first cup of coffee every morning with my spouse. We both wake up a few minutes early in order to do so, think it makes a much nicer start to the day than racing out with a travel mug or paying $$ for a paper cup of overpriced java at the local shop. He drinks it black w/a tiny bit of sugar, I like mine w/a splash of coconut milk creamer.

    This has inspired me to invite my neighbor over for a cuppa some day. :)

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    1. What a nice ritual! I'm not talkative first thing so I drink my coffee alone, but I do bring my husband his cup of freshly percolated coffee while he is still in bed. Lucky guy.

      I've had neighbors over for tea/coffee served in my vintage cups. I think they like what it's served in more than what's in it, ha.

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  3. i drink my coffee black 99% of the time. i have a dairy allergy, so if i add anything to it, it's a bit of steamed/frothed soy milk......and even then, i usually do that at home in the afternoons for a bit of a "pick me up" in the colder months.

    as someone that's lost quite a bit of weight over the past few years after a pre-diabetic diagnosis, my eating habits are small. very small. and i may be in the minority, but i prefer to 'drink my calories'. in other words, i prefer my coffee and a glass of wine w/dinner over an extra helping of food or dessert. i also don't snack much.

    after losing almost 40lbs and completely reversing my diabetes track, i'm good with that. :)

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    1. That's quite an accomplishment! Good for you! My grandmother who has remained slim all of her life has a cocktail before dinner every night.

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    2. I want to add that I don't recommend that for everyone as alcohol adds calories and we don't NEED to drink, but having a glass of wine, etc before or with dinner certainly works for some people.

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  4. I used to drink an insane amount of coffee with all the flavored creamers and drinks from Coffee shops but due to health issues Ive had to give up caffeine it it was a good thing!I now make a pot of decaf tea in the morning and I do have a little sugar and creamer but I know its no where near the calories I was having before. I also got a nice vintage tea pot, creamer, sugar container and use the tea cups and saucers my Nana gave me and the whole experience is just fun :)my husband even enjoys it with me.

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    1. Nice! I also agree that drinking coffee out of a beautiful vintage cup is fun!

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  5. I have a coffee addiction but I dont have to have it if I dont feel like it. I think it will play a good role in my dieting efforts because ill drink it while watching to avoid over snacking and feel warm and full. I use sugar free creamer that a measure so there arent a lot of calories in my cups :)

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    1. Hi, Proving. You may consider having decaf or healthy herbal teas in lieu of consuming a lot of caffeine since it is a drug with side effects when over-consumed: Web MD Feeling warm and full without snacking is great!

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  6. Besides the basically plain coffee, did you notice the tiny size of the sandwich in the last photo? No wonder she has such skinny fingers! And bread slices were actually much smaller back then. When I eat a sandwich that size, people think there is something wrong with me! Often, I just eat half a sandwich. And I really do try not to drink my calories, except a little honey or milk in my tea. :D

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    1. Yes, they ARE tiny, and you are right about bread slices. I have a 1950s toaster in my kitchen and most current day bread slices are too big to fit into it. (I no longer eat gluten or store bread but my husband does). I'm like you- I don't like to drink my calories unless it's soup!

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  7. I drink my coffee black and rarely have it with food. It usually comes after a meal with the exception of breakfast. I also use it to delay eating or prevent snacking.

    I rarely buy bread, but when I do I get the Pepperidge Farm Original. The slices are smaller overall and thinner than other brands of bread.

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    1. Hi Sally, I love black coffee, too. You're right about Pepperidge Farm original bread being smaller and thinner. My husband buys it when he wants to use the vintage toaster. : )

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