Vintage Booklet: How To Handle Your Women, 1959, Industrial Supervisor

Despite the sexist theme of the cover, the article itself, written by a woman, is overall surprisingly sensible and feminist.



Comments

  1. Averyl, this was very interesting. I was surprised that the article indicated that one of the reasons a woman would choose to work is societal pressure. In 1959 I thought most women felt pressure to stay home. I was also surprised by the "keeping up with the Jones' " as being a reason to work. I didn't realize that consumerism had been strong enough to encourage women to work back then.

    I loved how it had feminist overtones as well. That didn't surprise me despite the "little woman at home" image that is often associated with the 50's.

    Thanks for sharing this. Where did you get it?

    Sarah

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    1. The list of reasons why women choose to work blows away a lot of stereotypes. As far as consumerism, things really took off in the 50s, especially the science behind advertising. Right now I'm reading the 1959 book "The Status Seekers" by Vance Packard that goes into detail about keeping up with the Jonses. It's very enlightening and still very relevant.

      I stumbled on this on ebay while searching for something else and snatched it up to share here. : )

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  2. Fascinating read! My grandmother worked outside of the home part-time as a domestic and had 11 children. My mother was a stay at home mom and had 2 children. I decided to have no children and work full time. My grandmother fell into the necessity category - my grandfather was in construction. It's interesting. Just like "I Love Lucy" and "Leave it to Beaver" wasn't every family's lifestyle...neither is any of the "Real Housewives" garbage. But I forgot that television has never accurately reflected society as a whole - just a segment.

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    1. Interesting! Thanks for sharing that! I love "The Honeymooners" because it portrayed a working class family, with no kids, even! Well that and it's very funny. : ) But yeah, TV today, will all of it's "reality" family shows has very little authenticity to it.

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    2. I like "The Honeymooners" reruns too. My father used to love when Ralph said "Alice, one day to the moon!" But, Norton was my personal favorite.

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  3. I hate on those reality shows how the women don't do any housework! To me that makes them "playing house"- not real housewives.

    Sarah

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  4. Interesting. I will say that if women entered the workforce to 'avoid housework' as one of the reasons given in the article, they were probably sorely disappointed! Hence #6 about keeping them on the day shift because if they work evenings they did the housework before coming in! (Well, some things never change!) :-)

    I checked the book "Populuxe" out of the library recently - it was a thoroughly enjoyable book on consumerism in the 1950s.

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    1. For some reason your comment reminded me of the episode of The Flintstones when Wilma hired a cleaning lady-- but she wanted to clean her house before she arrived. : )

      I had never heard of that book. Thanks!

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