Do mirrors lie? This one does! And it may be coming to a retail store near YOU!
I attended a wedding over the weekend. I chatted with a lovely young couple during the reception who expressed an interest in my first and next book. They said they couldn't find a regular room in the hotel where they were staying so they ended up booking a bridal suite for the night. The next detail they shared after hearing about vanity sizing took me by surprise: Their suite has a slimming mirror!
When I got home later I had to look that up. Maybe the mirror was simply warped?
There is, in fact, a new mirror called "The Skinny Mirror," and the manufacturer purports to be selling "The Truth" to women because, they reveal, a woman's view of herself is skewed by the media and well, an honest mirror. "I'm not skinny enough" is one of the lies a woman believes, they claim.
The same company sponsored a "double blind" study and put one of their mirrors in a "popular underwear retailer." They report that women were "more comfortable" and had a "more positive attitude toward their bodies."
What were the results for the underwear retailer? Sales rose by 18.2%. We can only assume that would translate to more sales of "Skinny Mirrors."
If you think this is a dirty trick, the manufacturer promises that the mirror is a "truer reflection" of what you really look like:
Yet, in their press release they state:Women who had been exposed to The Skinny Mirror did not believe that they were more “skinny” than they really were. The Skinny Mirror© did not lead to body size distortion because most women believe they are 2-3 sizes larger than they are.
The Skinny Mirror offers a subtle slimming reflection (5-10 lbs) that works on the psyche over time. It gives the users the instant visual gratification of a “slimmer you” while educating that how you choose to feel about your body has nothing to do with your actual shape, size or weight.So, if I have this right, I'll sum this marketing philosophy in my own words:
When a woman looks in a non-distorting mirror and sees an accurate reflection of how she really looks standing in front of it, she can't trust her own perceptions because she will see a distorted image.
Placing a Skinny Mirror in a retail store helps women because it distorts women's distortions in such a way that women can finally get the skinny on the truth about how they look.
When women look in a distorted mirror and see the truth they are more likely to spend real money.
By spending more money, they fatten the wallets of both retailers and manufacturers while feeling great!