"Size 6 Is Plus Size." Right. They Don't Mention VANITY SIZING

Circulating the headlines today: Size 6 Is Plus Size (for models):

Plus-size models have shrunk, too. A decade ago, plus-size models averaged between size 12 and size 18. Today, the majority of plus-size models an agency boards are between size 6 and size 14, the magazine said, based on its own research.

There was no mention of vanity sizing, so the alarmist declaration of shrinking plus-size models is inaccurate unless they use reliable metrics like actual measurements of the models. 


  1. I am 72 years old.

    Much of my life I was a professional seamstress and tailor.

    I made my own patterns and also have collected patterns since I was 20.
    I just recently sent many of them to the good will keeping only my very favorites.

    We seemed to have a standard of sizes until the mid 90's when all of a sudden a size 10 - 12 begin to slide.

    I use to tell my clients “TAPE MEASURES DON'T LIE LADIES".

    Don't tell me you are a size 2 or your gown will end up for a REAL BARBIE ... and will likely not fit on your upper thigh.

    The psychological con of today's advertising is amazing for those of us old enough to know then from now. :)

    1. Linda, tape measures don't lie which is exactly why they are no longer the objective standard. These days it's all about "feeling good" and what that means also has changed over the years. This is very revealing:

      "Don't tell me you are a size 2 or your gown will end up for a REAL BARBIE ... and will likely not fit on your upper thigh."

      Your perspective is valuable!

  2. Three years ago I bought a pair of dress pants from a particular brand. They were a size 10 that at the time fit me perfect. Flash forward a few years later and they will close but I have to say they are much snugger than I remember, I have indeed gained weight.

    Recently, I went back to the same store and tried on dress pants from the same brand I had purchased my size 10 pants three years ago. The dress pants were now called “curvy” so I tried on the 12 thinking it would fit much nicer than the 10 which was snug. The size 12 was way too large for me!

    I then tried the 10 and the same thing they were way too big. Then finally the 8 fit well. How did I go from a 10 to an 8 after I gained weight? Vanity sizing!

    While it does feel nice to see the 8 written on the tag, I know I am not a size 8. I hate how I when I go shopping I have to try on three different sizes of the same item of clothing because I just don’t know what size I am for all the different brands that are out there. I would like to take advantage of online deals but I just fear having to send the item back several times before finding the one that fits. Even sizing charts are incorrect these days.

    I would love to go back to standard sizes; this would make shopping so much easier and would help women truly know their size.


    1. I also won't order online for that reason, and when I have to go shopping for clothing I know I can't rely on sizing. I, too, wish sizes were standardized. It would save millions of women a lot of time, but they would rather spare our feelings...and protect their big bottom lines.

  3. I do buy online, but from just a few brands; companies from whom I've gone thru the inconvenience of ordering 2-3 sizes, trying them all on, and sending back what doesn't fit. I have to give a shout out to Boden, who DOES give tape-measure measurements for EACH garment in EACH size .. and they are pretty darn accurate.

    But definitely count me among those who wish we could go back to standard, reality-based sizes everywhere. Over the past 15 years I've gone from being a size 8 to a 6 to a 4, despite keeping the same weight. Doesn't make me feel any thinner, just makes it harder to keep track of what size I actually AM! Grrrr. >:/


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