Kids ate vegetables in the 1950s because it was cool

Granted, this 1958 ad is sexist by marketing the concept that boys and not girls should eat "Seabrook Farms" vegetables for strength. What really strikes me though is that they weren't selling the idea to parents that that they should feed veggies to their kids. Kids were eating far more vegetables at home in the 1950s than today. Plus, they were marketed as being positives, such a source of strength, and not a negative, as in "you're fat so now you have to eat your broccoli."

Check out the complaints about the new USDA school lunch program in this excerpt from Students Trash Veggies Rather Than Eat Them

The U.S. Department of Agriculture is standing behind the program and responding to concerns.

USDA officials say students should not be coming home hungry.  While some portions are smaller than in the past, kids can eat as many fruits and vegetables as they want.

"One thing I think we need to keep in mind as kids say they're still hungry is that many children aren't used to eating fruits and vegetables at home, much less at school.  So it's a change in what they are eating. If they are still hungry, it's that they are not eating all the food that's being offered," USDA Deputy Under Secretary Janey Thornton said.


  1. Interesting that advertisers changed their current tactic to selling to moms from selling to kids in the 50's. (and from my experience it's far better for my children to make healthy choices on their own than me enforcing the "eat your vegetables!" mantra.) I wish they put as much effort into selling veggies as they do into selling junk food. This country's collective food habits are a bit whacked!

    Thanks for sharing!

  2. Thanks for that article link, Averyl.

    Sarah H


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