1950s vs Today: Coffee
I attended a Chamber of Commerce networking event in my town the other day and someone mentioned that Starbucks is coming. I've never been a fan, mostly since I think their coffee is over-roasted and over-rated. I first drank it in Seattle in 1990 and that was the last time! Also, "Percs give me perks" has something to do with it. So my first reaction was: "Oh no!" Then I realized my faux pas and added: "But yay, new business in town!" Anyway, this isn't a business blog so without delay, here is another 1950s vs Today themed post!
The first image in this ad from Pan American Coffee Bureau is of morning coffee made at home, enjoyed with someone, presumably a spouse, served in ceramics at the table and consumed black. Today most people drink their morning coffee without company present in a cup that's either disposable or plastic, has lots of cream, liquid or whipped, sugar and artificial flavoring. The former costs a fraction of the latter latte.
The second photo is of a coffee break with a neighbor ("your husband's probably having coffee at work.") The ladies are having some cream and sugar but nothing resembling a sundae on top! Today many of us work outside the home and people aren't as neighborly as they once were.
The third photo states that good coffee makes good eating- that it's a nice compliment to lunch. Also, like the former two images, there are two cups so again coffee is a social affair (so more time talking is less time eating!) Today most people believe coffee makes good eating, only it's high calorie and between meals. So we have our high calorie "coffee" and dessert-like "treats" between breakfast, lunch and dinner.
Have you considered how your coffee habit, if you have one, might be influencing your calorie consumption?